Commercial Awareness

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  • Do you need your team to improve commercial awareness?
  • Can fee earners really understand their client’s business?
  • Do you seize every opportunity when working with clients?
  • Could fee earners deliver better value by developing business skills?

"We have taken client engagement to a different level and our teams are asking better quality questions as a result”

Partner, Top 10 accounting firm

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Developing Commercial Awareness

We have worked with professional service firms – lawyers, solicitors, accountants and architects over the last 20 years and everyone agrees – they want to get closer to their clients in order to provide better service.

We have a unique business simulation that has teams fully engaged and discussing the key issues that can undermine client service – silo working, lack of trust, poor communication and the protective mentality that means clients often find support outside of the firm.

We run a simulation tailored to your own firm, turnover, employees and contract size so that everyone can identify parallels with their own work. Then we put them in control of their own practice and task them with the successful growth of their business over a series of rounds where we challenge them with everything from overseas competition, fee pressure, HR issues, salary challenges and over 60 variable that you choose to reflect the issues you face at the moment.

  • Understand the business cycle
  • Improve cashflow and profitability
  • Develop business acumen
  • Grow commercial awareness about how your firm and your clients firms work

Commercial Awareness case study

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Conference – financial performance

A UK based global environmental consulting firm reviewed its financial performance and identified that partners were responsible for driving bad habits across the firm. We ran our business simulation across all teams with all staff. Everyone heard the same messages and could challenge each others behaviour with improved financial knowledge...

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Commercial Awareness articles

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Managing performance in professional service firms

It’s not what you preach it is what you tolerate that counts……   I took the title for this month’s…...