The Firm Principles – theGrogroup book launch

The Firm Principles – theGrogroup book launch

theGrogroup is about to launch a new book called “Firm Principles: Simple guidelines for Winning Professional Services Firms.”


Whilst many professional services firms have continued to be successful over large spans of time this has led to a past-gazing mentality for many. Yet the needs of clients and employees is changing… and the pace of change is increasing.


A winning firm NEEDS to be a few steps ahead. It needs to be willing to raise the anchor and break with the past, and identify and execute change to be more successful in competitive market places.


This book is based on our extensive experience of working in, and with, a wide range of Professional Services Firms.


The Firm Principles addresses the issues, barriers, frustrations and challenges that are common across the sector. And because we understand just how valuable your time is, it’s ‘short and snappy’.


The Managing Partners in law and accounting firms who we asked to read a proof of The Principles believe it is more than a book. It’s being called a working manual for a change programme, a practical guide, underpinned by Principles and a process, with exercises, tools and frameworks to encourage thought, to challenge and to provide focus and discipline to help you create a more successful business.


Here’s what some of the reviewers of the draft version of the book had to say:


“An ability to deploy a constantly shifting blend of management, leadership and service delivery skills in a team-based environment is essential for most advisers. The ten principles championed in this excellent book make it all sound straight forward, but putting them into effect is no easy task. Whatever your firm and the stage that you have reached in your career, the book’s engaging style with its short paragraphs, frequent quotes, fun images and multiple worksheets should help you to join the dots and plan for an uncertain future in a way that is both practical and results oriented.” 

Richard Chaplin, Founder & Chief Executive, The Managing Partners’ Forum    


“A must for all professional service firm leaders wishing to create a more progressive, agile and enlightened business – a more focused, cohesive, dynamic environment in which people can be the best version of themselves. In short, a book for all those who envisage a “bigger, better mountain” and want to future-proof their firms.”

Simon Slater
, Chief Executive Officer
, Thomson Snell & Passmore LLP



Is your firm stuck in the past or do you want it to be forward looking and challenge the status quo?


For more information or to pre-order a copy of Firm Principles please call: 01892 610060 or email