Book – Firm Principles

Simple guidelines for Winning Professional Services Firms

Whilst many Professional Services Firms have continued to be successful over large spans of time this has led to a past-gazing mentality for many. Yet the needs of clients and employees is changing… and the pace of change is increasing.

A winning firm NEEDS to be a few steps ahead. It needs to be willing to raise the anchor and break with the past, and identify and execute change to be more successful in competitive market places.

The Firm Principles is based on our extensive experience of working in, and with, a wide range of Professional Services Firms. It addresses the issues, barriers, frustrations and challenges that are common across the sector.

It is more than a book. It’s a change programme, a practical guide, underpinned by Principles and a process with exercises, tools and frameworks to encourage thought, to challenge and to provide focus and discipline to help create a more successful business.

The book can be purchased in hardcopy for £59.99 by contacting


Richard Chaplin, Founder & Chief Executive, The Managing Partners’ Forum “An ability to deploy a constantly shifting blend of management, leadership and service delivery skills in a team-based environment is essential for most advisers. The ten principles championed in this excellent book make it all sound straight forward, but putting them into effect is no easy task. Whatever your firm and the stage that you have reached in your career, the book’s engaging style with its short paragraphs, frequent quotes, fun images and multiple worksheets should help you to join the dots and plan for an uncertain future in a way that is both practical and results oriented.”

Jane Parry, Managing Partner, PM+M Chartered Accountants “A book that avoids a lot of the repetition that you sometimes get in similar texts, it is practical, punchy and thought-provoking – a great tool-kit for firms who genuinely want to succeed.”

Simon Slater, Chief Executive Officer
, Thomson Snell & Passmore LLP “A must for all professional service firm leaders wishing to create a more progressive, agile and enlightened business – a more focused, cohesive, dynamic environment in which people can be the best version of themselves. In short, a book for all those who envisage a “bigger, better mountain” and want to future-proof their firms.”