We were recently asked to facilitate an away day for the marketing and business development team at a mid tier law firm who had undergone a period of change over the last 12 months and who wanted to ensure they moved into 2019 with a clear strategy and priorities. There was also a need to […]
Tag: professional services marketing
How compelling is your value proposition?
‘Hello, good to meet you….what do you do? This is a huge question isn’t it? Especially if asked by somebody who you really want to talk to, somebody who somewhere down the line may want to buy from / deal with you, or may refer / recommend others to engage with you. Your answer is […]
How many people are marketing your firm?
We were running a Business Development programme for a medium sized Accountancy firm recently when the conversation turned to marketing your firm and the need for an increased focus on marketing and an improvement in the performance of the marketing team. This is something that we hear often from professionals and it is usually borne […]
New PM Forum Regional Director
Kate Hennig, Director of Nottingham based learning and development company theGrogroup Ltd has been appointed as Regional Director of the PM Forum’s East Midlands Committee. The PM Forum is an international membership organisation for marketers working in professional services firms. In the East Midlands, the committee organises a variety of meetings and events on […]