It’s a very common situation. A firm takes a look at the pipeline, reviews its lag and lead measures and there is some concern. A decision is made to (re)focus on Business Development, both new from new clients and new from existing clients. Often firms will look at three ‘investment’ options to drive Business Development: […]
Tag: business development
Finding your “Diamonds” in business development
Liz Whitaker is our resident expert on how to win work and leverage relationships. Liz has managed and delivered successful marketing initiatives in professional services firms for over 25 years and is the author of “The Power of Personal”- a business development handbook about how to connect, convince, and create exceptional client relationships. Part of […]
theGrogroup partners with Armadillo Support on the Launch of the Armadillo Academy
We are delighted to announce the launch of the Armadillo Academy – a partnership between Armadillo Support and theGrogroup which will enable member firms and teams to drive improved performance. By providing a framework of knowledge, skills, resources and tools, the Academy will support the development of managers and partners of the future. We have […]
Transitioning into an Adviser – it’s all in the mind
Over the last couple of years, we have been having more and more conversations with firms who are looking for help in transitioning their client facing professionals into ‘Advisers’. This isn’t anything new. The professional services market place has been hearing and talking about developing ‘Trusted Advisers’ for almost 30 years now, but very little […]
How compelling is your value proposition?
‘Hello, good to meet you….what do you do? This is a huge question isn’t it? Especially if asked by somebody who you really want to talk to, somebody who somewhere down the line may want to buy from / deal with you, or may refer / recommend others to engage with you. Your answer is […]
Creating an Effective Business Development Operation
Top tips for creating an effective business development operation in a professional services firm.
How many people are marketing your firm?
We were running a Business Development programme for a medium sized Accountancy firm recently when the conversation turned to marketing your firm and the need for an increased focus on marketing and an improvement in the performance of the marketing team. This is something that we hear often from professionals and it is usually borne […]
New PM Forum Regional Director
Kate Hennig, Director of Nottingham based learning and development company theGrogroup Ltd has been appointed as Regional Director of the PM Forum’s East Midlands Committee. The PM Forum is an international membership organisation for marketers working in professional services firms. In the East Midlands, the committee organises a variety of meetings and events on […]