On a recent call with partners from several global accounting firms we discussed the realities of leadership right now. The conversation was honest, practical, and strikingly consistent across geographies.
The core message: the shape of the firm, the shape of leadership, and the shape of the workforce are all changing simultaneously.
One phrase came up repeatedly: “We don’t feel like we’re steering a ship anymore — we’re constantly adjusting the sails.”
Partners described an environment defined by:
Leaders are no longer managing stability. They are managing permanent transition.
This has profound implications for how leaders think, prioritise, and allocate time – and heralds a change – we believe, in the kind of people that can manage and lead practices. Gone are the days that a ‘steady pair of safe hands’ is what you need at the helm. That firm will be bought by one of the aggregators.
Perhaps the strongest theme was recruitment uncertainty. Firms are asking fundamental questions:
There was broad agreement that the “future accountant” profile is evolving quickly. Key capabilities mentioned repeatedly:
Technical competence is no longer enough. Firms are increasingly searching for curious knowledge workers, not just technical specialists.
This is critically important and is being repeatedly highlighted by those such as Eric Schmidt and others at the forefront of AI. The challenge is no longer whether to adopt AI technology — it is:
Partners highlighted a tension:
Leaders must now guide teams through transformation while still delivering results.
Several partners described the workforce shifting from a traditional pyramid to a diamond shape:
This raises new leadership challenges:
A particularly striking insight: leaders feel they lack time to think. Office attendance is increasingly about collaboration rather than production. This creates tension between:
Firms are discovering that productivity now looks different — and leaders must redefine what “output” really means.
“Graduates don’t have the right skills” and “How can we choose the best software as it is constantly evolving?” are two prevalent themes at the moment and one firm described a powerful approach: building Advisory Councils’. These are working parties who get direct access to the people who can shape the future output you need:
Rather than reacting to change, they are helping shape it by creating space for a dialogue with these 3rd parties and shaping future outcomes.
Across every discussion, one word appeared again and again:
Curiosity to question.
Curiosity to adapt.
Curiosity to challenge long-standing assumptions.
The future of professional services will not be determined solely by technology.
It will be determined by leaders who can guide people through ambiguity — and build firms that are designed to keep learning.
If you want to take some better steps to achieving this – email paul@thegrogroup.com